Guide · Music
Add your music
inside the app.
Thirty seconds in Instagram or Facebook gets you a licensed track, a reel that can never be muted, and a free shot at a whole extra audience. Here is exactly how.
Why there is no music library here
Because handing you MP3s would put your Page at risk
Commercial music is licensed for specific uses, and “advertising a jewelry store on Instagram” is almost never one of them. Put a track inside the video file and upload it, and one of three things tends to happen: the sound is stripped and your reel plays silent, the post is restricted in certain countries, or the rights holder files a claim against your Page. You did nothing malicious. The matching system does not care.
Meta already solved this, at enormous expense. Instagram and Facebook license vast music catalogs and hand you the use of them inside their own apps. When you tap the music note and choose a song, you are posting under their license. That is a far stronger position than any stock library could ever sell you, and it costs nothing.
So we deliver clean, high-quality video and point you at the better option, rather than shipping a folder of tracks that would eventually cost somebody their reach.
It cannot be muted for a rights reason
You are posting under Meta's license, not your own. There is no claim to receive and no audio to strip, because the permission was sorted out before you ever opened the app.
It puts you on the audio page
A track added inside the app becomes a link. Anyone who taps it gets a page of every reel using that song — and your engagement ring is now sitting on it. Music baked into the file gets you none of that.
It takes about thirty seconds
Once you have done it twice you will do it without thinking. It is genuinely faster than dragging an MP3 into an editor would have been.
Walkthrough one
Instagram Reels
Eight steps, done on your phone. Meta redesigns this screen every few months, so look for the music note icon rather than a particular corner — it has never stopped being a music note.
Get the video onto your phone
Music can only be added from the Instagram app on a phone or tablet — the desktop site does not offer it. If you downloaded your files on a computer, AirDrop them across, email them to yourself, or put them in Google Drive or Dropbox and save to your camera roll from there. Use the Full screen (9:16) file.
Start a new reel
Open Instagram and tap the plus sign, then choose Reel. If you run your store account and a personal account on the same phone, check the name at the top of the screen first — posting the shop's ring to your own profile is a five-minute fix and a very annoying five minutes.
Pick your video from the camera roll
Tap the small gallery thumbnail in the bottom-left corner, find the Jewel Reels file, and select it. Tap the arrow or Next to move to the editing screen.
Open the audio browser
Look for the music note icon — it is usually labelled Audio or Add audio and sits along the top of the screen or in the toolbar down the right-hand side. Instagram moves it every few updates, but it is always a music note. Tap it.
Choose a track
Search for something specific, or scroll the suggestions Instagram puts in front of you. Everything you can see in here is cleared for you to use — that is the whole point of adding it at this step. Tap a track to hear it before you commit.
Choose which part of the song plays
After you pick a track a waveform appears. Drag it left or right so the section you want lands over your video. On a fifteen-second reel the chorus almost always outperforms the intro. Tap Done when the right bit is lined up.
Mute the original audio
Tap the volume or sliders icon. Set Original audio to zero and leave the music somewhere around seventy percent. This is the step people skip, and it is why some reels sound like two things happening at once.
Write the caption and share
Tap Next, write your caption, tag your location so local people find you, and tap Share. The track is now attached to your reel and credited at the bottom of it — which is exactly what you want.
Worth knowing
A professional or business Instagram account sees a smaller catalog than a personal one. That is deliberate on Meta's part and it works in your favour: everything you can see has been cleared for commercial use. If a friend's personal account has a chart track that you cannot find, that is the reason — and switching your store back to a personal account to get it would cost you your insights, your contact button and your ads.
Walkthrough two
Facebook Reels
Very close to Instagram, with one trap worth knowing about before you start: a normal Facebook video post has no music option at all. It has to be a reel.
Make sure you are posting as your Page
Open the Facebook app and switch to your business Page before you start — tap your profile picture, then your Page name. Music added while you are posting as a Page comes from the catalog cleared for business use, which is the one you want to be in.
Start a reel, not a video post
This matters more than anything else on this page. A normal Facebook video post has no music option at all. Tap Create or the plus sign and choose Reel, or go to your Page and tap Reels, then Create.
Select your video
Tap Add or the gallery icon and choose your Jewel Reels file. The Full screen (9:16) version is the right one here. Tap Next.
Open Music
On the editing screen, tap the music note icon — labelled Music or Add audio depending on your app version. It sits with the text, stickers and effects tools.
Pick from what you are shown
As a business Page you will see a smaller selection than a personal profile does. That is not a limitation, it is the safety net: every track in that list is licensed for a business to use commercially. If a song you love is missing, it is missing because using it would put your Page at risk.
Trim to the right section
Drag the audio bar so the part of the track you want sits over your video, the same way Instagram does it. Preview it once before moving on.
Turn the original audio down
Open the volume controls and pull the video's own audio to zero, leaving the music at a comfortable level. Check it once with your phone off silent.
Write the description and publish
Add your description, leave the option to also share the reel to your Page's feed switched on so it reaches people who do not browse Reels, and tap Share. One post, both placements, music included.
Scheduling from a computer
Meta Business Suite on desktop is excellent for planning posts, but it does not give you the same music tools. If a track matters for a particular reel, post that one from the phone. Save Business Suite for the photo posts and the scheduling.
Choosing well
What actually suits jewelry
Slow beats loud
The camera moves slowly across the piece. Music that races against it makes the video feel cheap. Warm, unhurried, a little cinematic.
Keep the vocals down
Instrumental or light-vocal tracks let people look at the ring. A strong lyric competes with your caption for the same attention.
Match the occasion, not the trend
A Valentine's reel and a Father's Day reel should not sound the same. The collection you bought from is a good hint at the mood.
Judge the first two seconds
Most people hear nothing else. If the opening two seconds are dead air or a spoken intro, scrub past it or choose another track.
Pick two and stick with them
Stores that reuse one or two signature tracks become recognisable in the feed. People start knowing it is you before they read the name.
One more thing
Roughly eighty percent of people watch with the sound off. The music is the finishing touch, not the message — keep the story readable without it.
Avoid
Four ways stores get themselves muted
Drop a chart hit into a desktop editor and burn it into the file. This is the single most common way a shop ends up with a silent reel or a claim on the Page.
Screen-record someone else's reel to lift their audio. The recording is worse quality, and you inherit none of the license.
Buy a cheap track pack from a marketplace you have never heard of and assume it covers paid social. Read what the license actually says before it goes anywhere near an ad.
Run the same track on every post for a month. The catalog is free and enormous — vary it or your feed starts to sound like hold music.
If it goes wrong
The five things people ask
There is no music button anywhere
You are almost certainly making a feed post or a story rather than a reel. Back out and start again from Reel. If you are definitely in the reel editor and the icon is missing, update the app — Meta ships the music tools to older app versions last.
The song I want is not in the list
Your account is a professional or business account, and that particular track is not cleared for commercial use. Pick something else. Switching your account to personal to unlock it is a bad trade: it costs you your insights, your contact button, and eventually the post.
My reel posted with no sound at all
That normally means the music was inside the video file rather than added in the app, and Meta's audio matching removed it. Delete the post, use the original file from your account, and add the track in the app instead.
It sounds like two songs at once
The original audio was not muted. Open the volume controls and set the video's own audio to zero. If the post is already live, you will need to repost — audio cannot be edited after publishing.
The music is far too loud on my phone but fine in the app
Preview with your phone off silent and at the volume a customer would actually use. Around seventy percent is right for most tracks; a bass-heavy one wants less.
Now go and pick a video
The hard part is having something worth watching. The music takes thirty seconds once you have it.