License terms

These terms apply to every video licensed through jewelreels.com, including videos branded with your logo and delivered to your account. They also apply to commissioned custom work, except where the written quote you approved says something different — in that case the quote wins.

Buying a video means you accept these terms. If your business cannot accept them, do not buy, and tell us why so we can look at whether the terms are wrong.

You are buying a license to use a video. You are not buying the video, and ownership of the underlying footage does not pass to you at any point. Jewel Reels continues to own the footage and continues to license it to others unless you have separately bought exclusivity in writing.

What is unambiguously yours is your logo, your text, and the branded copy built for you. Nothing here gives us any claim over your brand.

• Post it on your store's social accounts — Instagram, Facebook, TikTok, YouTube, Pinterest, and anywhere comparable.
• Use it on your own website, in your online store, and on product listing pages.
• Run it as paid advertising, boosted or otherwise, at any spend, on any platform.
• Send it in email marketing to your own list.
• Play it on screens inside your premises, at trade shows, and in presentations you give.
• Edit it: trim it, add captions, add music inside the posting platform, and combine it with your own footage.
• Keep using it indefinitely. The license does not expire and there is no renewal fee.

• Sell, rent, sub-license or otherwise supply the video, or any file derived from it, to anyone else.
• Give it or forward it to another jewelry business, including a friend's store, a supplier, a buying group, or a store you do not own.
• Include it in a product you sell, a template pack, a course, or a marketing service you charge clients for. If you run an agency, contact us — there is a proper arrangement available and it is not expensive.
• Claim authorship of the footage, or register it, or any part of it, as your own copyright or trademark.
• Use the footage as source material to build, stock, or supply any competing library of content.
• Remove, obscure, alter, or attempt to defeat the fingerprint carried in a delivered file.
• Use it in anything unlawful, deceptive, defamatory, or that misrepresents what a customer is actually buying from you.
• Present the piece shown as a specific item you have in stock if it is not. The footage is marketing material, not a photograph of your inventory.

The license is granted to the business that bought it — the store named on the account. It is not personal to you as an individual, and it does not travel with you if you leave.

If you own several locations under one company, that is one business and the license covers all of them. Franchises, partnerships with separate ownership, and stores that merely share a name are separate businesses and need their own license.

If your business is sold, the license may transfer with it to the new owner, provided you tell us so the account can be updated.

The license is worldwide, non-exclusive, and runs indefinitely from the moment your files are delivered.

Non-exclusive means other stores may license the same footage. That is the reason a video costs what it costs. In practice each store's copy carries its own branding, so no two delivered files are the same.

Exclusivity — by territory or outright — is available by separate written agreement and is quoted individually. Any exclusivity you buy is defined precisely in that agreement, including how the territory is drawn and how long it lasts. Nothing on this page grants exclusivity by implication.

When you upload a logo or supply text, you confirm you have the right to use it and to let us reproduce it inside a video for you. That matters: we have no way of knowing whether a mark is yours, and we take your word for it.

If a third party claims that something you supplied infringes their rights, you are responsible for that claim and for any cost it causes us. We will tell you immediately if one arrives.

We use your uploads to produce your videos and for nothing else. They are not published, not shown to other customers, and not added to any catalog.

Every file we deliver carries an invisible fingerprint tied to the account that bought it. It does not alter how the video looks or plays, viewers cannot see it, and it contains no information about you that a person could read off the file.

Its only purpose is to answer one question: if this video turns up on a page that never paid for it, which account did the file come from? That protects buyers more than it protects us. You paid for content that should not be running in a competitor's feed.

Attempting to strip, corrupt or defeat the fingerprint is a breach of this license in itself, whatever else is done with the file.

If a video is used outside these terms, we will normally get in touch and give you a fair chance to put it right, because most breaches are a misunderstanding rather than a decision.

Where a breach is serious or is not corrected, we may terminate the license. On termination you must stop using the affected videos and remove them from anywhere you have published them within a reasonable period. Nothing is refunded in that situation.

We reserve the right to charge for unlicensed use at our standard rate for the use in question, and to pursue the ordinary legal remedies. We would very much rather not.

Custom work is not added to the public catalog. The license you receive for it, including whether the footage can ever be reused in any form, is written into your quote and agreed before production begins.

Where the quote and this page disagree, the quote governs. Where the quote is silent, this page fills the gap.

We may update these terms as the service changes. The version in force when you bought a video is the version that governs that video — a later revision cannot retroactively narrow what you already paid for.

Material changes are dated at the top of this page, and if a change affects videos you already own we will email you rather than rely on you noticing.